Instagram is one of the biggest social media platforms. It has become a must-have application for image and video sharing. However, the social platform has grown from just a “photo-sharing app”, it is now the home of small businesses, a platform for public personalities, and a vital marketing tool.
The Facebook-owned platform has observed a major spike in the number of users in recent years. As a result, Instagram has been constantly updating to provide its users with the most seamless experience possible. One of the biggest challenges the tech giant has to face is issues regarding regulating content. To minimize abusive remarks on the platform, Instagram has launched ‘limits’
Instagram has revealed a new feature to prevent abusive messages from being sent during “sudden spikes.” Its new “limits” function automatically suppresses comments and messages from users who do not follow – or who have recently started following – those who turn it on.
It was created to prevent abuse from huge groups of people “who simply pile on at the moment,” according to Instagram. One example cited by the corporation was the racial abuse that occurred after the men’s Euro 2020 football final. Following England’s penalty shootout loss, black players were exposed to a barrage of racist abuse, particularly on social media platforms.
Social media platforms have often experienced backlash for failing to monitor content on their platforms. The new feature is a response to the criticism by users and governments. The social media platform released the following statement regarding the new feature.
“Creators and public figures sometimes experience sudden spikes of comments and DM requests from people they don’t know, in many cases, this is an outpouring of support – like if they go viral after winning an Olympic medal. But sometimes, it can also mean an influx of unwanted comments or messages.”
Rather than forcing well-known users to block all comments and messages, the new tool will allow anyone to effectively silence those who are not “long-standing followers.” Instagram also stated that it could be turned on or off at any time.
The company also stated that its previously disclosed Hidden Words technology would be made available to everyone in the world. Instagram said it had also “extended” the blocklist of phrases, hashtags, and emojis the system automatically prohibited to screen out abusive posts, which individual users may now edit,
It is a first step towards regulating content on social media platforms. Misinformation and abusive comments are a great hindrance; we hope that efforts such as these are taken to ensure social platforms are a safe space for everyone.
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